Client: Edelman Silicon Valley
Mission: To highlight Hewlett-Packard’s involvement in a worldwide biodiversity project and to demonstrate the power of “big data” in social and environmental initiatives.
Check It out: www8.hp.com/h71061/index.html

Earth Insights is a collaboration between Hewlett-Packard (HP) and Conservation International (CI) that uses data-processing technology to monitor biodiversity loss across the world’s tropical forests. By crunching millions of wild animal photos captured by “camera traps,” scientists are able to track how land use, human activity and climate change may affect species.

Ffunction’s mission was to design an interactive touch-screen presentation introducing Earth Insights at HP Discover Barcelona, an industry conference.

Since we received the data the same time as CI’s scientific team, there were no pre-analyzed findings to highlight. So, we rolled up our sleeves and dug right into the raw numbers.

Using slideshow, timeline, animated map and data-visualization elements, the finished presentation told stories about threatened animals around the world, the conservationists who are working to protect them and the biodiversity trends they are discovering.